What are mood boards, you ask?

Mood boards are an essential part of the branding process. I create mood boards for my clients using images that we pull together on a private Pinterest board before starting their project. I find similarities in the images and pull the most cohesive visuals to build a mood board. These boards ensure that my clients and I are on the same page in terms of design style for their branding project. The mood boards below were created for clients as part of the discovery stage of the branding process.